John PabiNtifo

Miro Meetups
Ambassador
Product Manager, Digital Lending
Accra, Ghana
Dalex SWIFTBambooAchieve by PetraRestoCloudUnileverBitsikaHekimaxMiroCODEDDalex SWIFTBambooAchieve by PetraRestoCloudUnileverBitsikaHekimaxMiroCODED

Hey!

I'm Pabi, a product manager based in Accra. I build digital products for fintechs and help founders take ideas from sketch to shipped.

Over the years I've launched investment apps, loans, mortgages, crowdfunding and insurance products across the digital finance ecosystem. These days I lead digital lending products at Achieve by Petra.

On the side, I build my own products: RestoCloud, a cloud platform for restaurants, and GetSika, a free tool that helps Ghanaians work out what they can actually afford to borrow. I also write about fintech in Africa. Off the clock, I've volunteered with Enactus, Project Hope and Hershey's cocoa programme.

Say hello ↗

Most people don't want a loan. They want school fees paid, a shop restocked, a dream that survives the month. I build products that meet them there.

What I do

Product Management

DiscoveryDigital FinanceLaunch

Guerrilla Marketing

Field TestingUser FeedbackBrand Activations

Digital Marketing

SEO & SEMContentGo-to-market

MVPs

Lean ExperimentsReal UsersValidation

Customer Development

Problem DiscoveryInterviewsInsight

Featured Projects

Kind words

"John convinced us to rethink who our product was really for. He led the shift to self-service, and our app went on to outperform our entire agent network. Active users grew by more than ten thousand under his watch. He takes strategic risks and they show up in the numbers."

JJ
Joe JacksonCEO, Dalex Finance

"I've had the opportunity to work with John, and what stands out most is how intentional he is. Every decision, from product design to customer communication, is well thought through, with technology always at the heart of solving real problems."

VO
Vanessa OdoiInvestment Analyst, Venture Capital Trust Fund

Writing & Features

B&FT

Why most loan products are designed backwards

Loan products start from the lender's spreadsheet. Here's what changes when you start from the borrower's life instead.

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B&FT

The missing layer in the lending market: Borrower decision infrastructure

Fintech has built plenty of tools for approving loans and almost nothing to stop people taking loans they'll regret.

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B&FT

The next generation of loan products in West Africa

Building credit around the borrower instead of the lender's spreadsheet.

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Zed

Instant loan platforms face growing concerns over borrower risks

Press coverage on instant loan platforms and the risks borrowers carry.

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Miro

Lessons from the AI Fashion Hackathon: Using Miro in Accra, Ghana

A community write-up on running the CODED AI Fashion Hackathon with Miro.

Read ↗
Finextra

Ghana's Rate Cuts Are Working. Just Not for the Borrowers Who Need Them Most

Rates are falling, but the savings aren't reaching the people who borrow the most.

Read ↗
Finextra

The Great Unbundling

How AI and no-code tools are rewriting who gets to build fintech in Africa.

Read ↗

Let's talk.

Need product advice, help validating an idea, or a hand shaping an MVP? I've helped 15+ clients get unstuck. Drop a note, or grab time directly.

Book a 30-min call ↗